AI Horse Racing Handicapping Software
For any given horse, you can see the best available price highlighted, and the difference between the best and worst price is often two or three points of odds — the difference between 7/1 and 5/1 on the same horse in the same race. It does not require you to do anything special — just take an early price on a race where BOG is offered. Unlike free bets, which come with qualifying conditions and wagering requirements, BOG applies to every qualifying bet you place. A few bookmakers restrict BOG to races shown on ITV or feature meetings, excluding the smaller afternoon cards where drifts are more common.
One person backs a horse to win; another lays it (bets against it winning). The betting websites not on gamstop betting exchange — Betfair being the dominant platform — operates on a fundamentally different model to a traditional bookmaker. Among fixed-odds bookmakers, bet365, Paddy Power, and William Hill tend to be competitive on feature races, while some smaller operators run wider books, particularly on less prominent meetings. By the time the race starts, competition among operators has usually tightened the market. Bookmakers open with a cautious book and adjust as money comes in.
In today’s day and age where automobiles have substituted the four legged animal, horses still retain importance. Dave Massey previews Saturday’s action at Aintree, selecting his best bets for the races at 1.15, 1.45, 2.25 and 3.00. Dave Chisnall spoke to kwiff on Friday afternoon just before he kicked off his Grand Slam of Darts qualifying campaign That small time investment — repeated across every bet you place — is the most reliable edge available to the average punter.
It is a one-way ratchet in the punter’s favour — a free option on upward price movement with no downside risk. Check the exchange price on your selection before placing with a bookmaker. When should you use the exchange, and when should you use a bookmaker? There is a subtlety that experienced exchange users understand and newcomers often miss.
Our top Pace number will be in either the 1st or 2nd position at the first call 72.5% of the time. Our top win percentage horse wins 32.9% of the time. Forget the days of tireless past performance analysis, PDF downloads, and digging for angles or professional picks. This website assumes no responsibility for the actions by and makes no representation or endorsement of any activities offered by any reviewed racebook or ADW.
Flutter Entertainment, which owns Betfair, reported global revenue of $14 billion in 2024 across 13.9 million average monthly users, but the exchange is only one part of that portfolio, and liquidity varies enormously by market. Hundreds of thousands of pounds are matched, and the spread between the back and lay prices is narrow. That difference — roughly 10 per cent on the individual price — is the cost of the bookmaker margin.
The commission you pay on an exchange winning bet reduces your effective odds. On feature races — the Champion Hurdle, the Gold Cup, the Grand National, Saturday afternoon handicaps at major tracks — the exchange market is deep enough that you can back at the displayed price without difficulty. Where a bookmaker might offer 5/1 on a horse with a 120 per cent book, the exchange might show 5.5 (or 9/2 in fractional terms) on the same runner with a total market overround of 103 per cent. When bookmakers extend place terms on big handicaps — paying five or six places instead of four — they compensate by widening the margin on the place element of each-way bets. At the lower end, you find small-field Flat races — Group 1 contests with five or six runners where the form is well established and bookmakers compete aggressively on the headline price of the favourite.
On horses that are supported in the market — money coming in, price shortening — BOG adds nothing, because the SP is lower than the price you took. Best Odds Guaranteed is one of the most powerful tools available to horse racing punters, and it is routinely undervalued. Using the exchange as a benchmark — even if you ultimately bet with a bookmaker — is one of the most effective habits a punter can develop.